Luka Doncic Net Worth
[Luka Doncic Net Worth (Credits: Sky Sports)]

Luka Doncic has electrified the NBA with his versatile skills and clutch performances for the Dallas Mavericks. The young superstar has also quickly amassed wealth through his basketball career and endorsements. How much is Luka Doncic's estimated net worth in 2023? How did he get so rich so fast? Let's explore Doncic's journey to riches, covering his income streams, earnings, brand deals, investments, charity work and legal dispute with his mother.

But, before going into details, let’s have a look at basic information regarding him.



Net Worth

$40 million (estimated)


$10.17 million (2020-21) + $10.17 million (2021-22) + $207.1 million (2022-27) (projected)

Date of Birth

February 28, 1999

Place of Birth

Ljubljana, Slovenia




6 ft 7 in (2.01 m)


Professional basketball player



Marital Status


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What is Luka Doncic's Net Worth?

As of 2023, it's estimated that Doncic's net worth is around $25 million as per Celebrity Net Worth. This derives from his current and projected NBA salary, endorsements and investments. His wealth should grow substantially when he signs a $200+ million supermax extension with the Mavericks in 2022.

Annual Income

Doncic's annual income in 2023 is more than $40 million. This includes his NBA salary and endorsement earnings. His 2020-21 NBA salary was $10.17 million, ranking 121st highest paid. His 2021-22 salary is the same, still on his rookie deal. He has signed a five-year extension with the Dallas Mavericks which is a total deal of $207 million. He is set to make $40M+ in the 2023-24 season only through his contract excluding his endorsement earnings. He also has endorsement deals with brands such as Nike, BioSteel, 2K Sports and Fanatics which add to his income.

Career Earnings

Doncic has earned $22.29 million total from his NBA salary over his first 3 seasons. Drafted 3rd overall by Atlanta in 2018, he was traded to Dallas on draft night. He signed a 4-year rookie deal with Dallas worth $32.67 million. He's also made around $15 million from endorsements so far.





Dallas Mavericks

$6.57 million


Dallas Mavericks

$7.2 million


Dallas Mavericks

$8.05 million


Dallas Mavericks

$10.17 million

2022-23 (estimated)

Dallas Mavericks

$37.1 million

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Endorsement Deals

Doncic has signed several lucrative endorsement deals since entering the NBA:

1 - Nike

In 2019, Doncic signed a 5-year deal with Nike worth around $100 million, including his own signature shoe line launching in 2021. Nike also released an Air Jordan 1 Mid "Luka" edition for his 21st birthday.

2 - NBA 2K

Doncic appeared on the cover of NBA 2K22, one of the best-selling video games of all time. He also has a partnership with NBA 2K featuring him in various promotions and events for the game.

3 - BioSteel

Doncic signed a multi-year deal in 2019 to be a global ambassador for sports drink BioSteel. He also got equity in the company.

4 - Panini

An exclusive 2018 deal makes Doncic featured on Panini's NBA trading cards and memorabilia.

5 - Fanatics

A 2019 deal gives Doncic a share of the sales from his jerseys, apparel and memorabilia on their site.

6 - EA Sports

Doncic signed on in 2020 as a global cover athlete for NBA Live Mobile and appears in other EA games.

7 - WME Sports

Doncic signed with WME Sports in 2020. He is represented by agent Bill Duffy. WME Sports helps Doncic with his contract negotiations, marketing opportunities and media appearances.

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Cash and Investments 

Doncic also has cash reserves and a diverse investment portfolio:

1 - Real Madrid

Doncic remains a fan of his former EuroLeague club Real Madrid. He invested $500K in the team's 2019 capital increase to become a shareholder.

2 - Hyperice

In 2020, Doncic invested in recovery and performance tech company Hyperice alongside other athletes like Mahomes, Osaka, Davis and Watt.

3 - Whistle

Doncic invested in digital media firm Whistle in 2019 with Derek Jeter, joining other high-profile backers. He also creates original content for their platforms.

4 - Anomaly

 Doncic invested in sports AI tech company Anomaly in 2020 alongside Mark Cuban, Steve Nash, Jeremy Lin and Sue Bird.

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Luka Doncic's Philanthropic Work  

Doncic also actively supports various charities and causes:

1 - Luka Magic Foundation 

Founded in 2020, his foundation helps underprivileged children globally by providing education, healthcare, sports opportunities and social services.


Appointed a UNICEF Slovenia ambassador in 2018, Doncic supports their worldwide programs for child rights and welfare.

3 - Mavericks Foundation 

Doncic participates in community initiatives for education, health, hunger and diversity in Dallas.

4 - COVID-19 Relief 

Doncic donated $50K to a Slovenian hospital and $50K to the Mavs Foundation in 2020 for pandemic relief.

Legal Battle with Mother  

Doncic has been embroiled in a legal fight with his mother Mirjam Poterbin since 2019 over his image rights and income. Poterbin claims half of Doncic's earnings per a contract and accused him of withholding payments. Doncic denies signing any contract and says he has overpaid her. Both have sued each other for millions in Slovenian courts. His mother filed a motion to dismiss his petition arguing that he lacked valid grounds to cancel the trademark and that she had the right to make business decisions for him. The case was settled in December 2022 but the details are not disclosed

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Luka Doncic's Journey to Stardom  

Doncic's path from child prodigy to NBA superstar and millionaire has been remarkable:

Childhood and Early Career 

Born in Slovenia in 1999 to basketball player father Sasa Doncic and mother Mirjam Poterbin, Luka's talent was obvious early on. He joined Olimpija Ljubljana's youth academy at 7, turning pro at 13 and becoming their youngest player ever. He also won medals for Slovenian national youth squads.

Real Madrid and EuroLeague 

Doncic moved to Spain's prestigious Real Madrid system in 2012. After thriving in their youth ranks, he debuted for their senior team in 2015 at just 16, becoming their youngest ever player. Doncic led Real Madrid to multiple Spanish League, Cup and EuroLeague titles from 2015-2018, winning EuroLeague MVP and other honors. He also starred in Slovenia's 2017 EuroBasket gold medal run.

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NBA Stardom 

Projected as a generational prospect in the 2018 NBA draft, the Hawks picked Doncic 3rd but traded him to Dallas that night. He exceeded expectations winning Rookie of the Year in 2019 after averaging 21.2 points, 7.8 rebounds and 6 assists per game. In 2020, he made his first All-Star team and All-NBA First Team while posting 28.8/9.4/8.8 averages. He's continued to improve earning All-Star nods and comparisons to all-time greats.

Final Takeaway  

Luka Doncic has quickly achieved financial success to match his on-court brilliance With an estimated $40 million net worth in 2023 already. His wealth will keep growing through his NBA supermax deal, lucrative endorsements and investments. Doncic also dedicates time and money to noble causes like children's welfare, COVID relief and underprivileged communities. His journey from Slovenian child prodigy to NBA stardom and fortune by 24 is simply remarkable. Doncic's ceiling appears limitless with his skills, drive and character.

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Q: How rich is Luka Doncic?

Doncic's net worth is around $25 million as of 2023 as per Celebrity Net Worth.

Q: How much does Luka Dončić earn a year?

Doncic's estimated annual income in 2023 is more than $40 million.

Q: How old is Luka Doncic?

Luka Doncic is 24 years old as of February 2023.

Q: What position does Luka Doncic play?

Doncic plays point guard, shooting guard, small forward and power forward.

Q: What is Luka Doncic's nationality?

Luka Doncic is Slovenian by nationality.